The Lawyer AI Prompt Pack — 140 Prompts for Law Firm Marketing, Client Intake & Growth
140 structured, copy-paste AI prompts built for attorneys, solo practitioners, and law firms: website and landing-page copy prompts, local SEO and Google Business Profile prompts, blog and thought-leadership prompts, LinkedIn and short-form video scripts, Google and Meta ad prompts, client intake and consultation scripts, email nurture and referral sequences, review and reputation prompts, practice-area packs for PI, family law, criminal defense, estate planning and more, plus bar-compliance checks and AI operations prompts. Every prompt assigns the AI a role, feeds it your firm context, and demands a specific output format — fill the brackets, paste into ChatGPT, Claude or Gemini, review against your bar's advertising rules, publish. Includes prompts tuned to year-end demand: estate planning and annual-review angles, plus the local 'near me' search content that fills consultation calendars in Q4.
WHEN TO USE THIS
When: My law firm website reads like a statute book and consultation requests are flat
For example: Run prompts #2 and #8 with your firm details tonight — plain-English hero copy plus a fee-transparency page that turns researchers into booked calls
When: I want to rank for '[practice area] lawyer near me' but have no SEO budget
For example: Use prompts #15-#20 to generate location service pages, GBP posts, and 30 long-tail keywords matched to the right page types
When: A negative Google review is sitting unanswered and I can't risk a bar violation
For example: Paste it into prompt #23 for a bar-compliant public response plus the private follow-up, then run the #93 review-request sequence
Prompt #1 Positioning — "Act as a legal marketing strategist. My firm: [firm name], practice areas: [list], location: [city, state]... Write 5 one-sentence positioning statements (under 20 words each) that make us sound different from every generic 'experienced attorneys' firm." / Prompt #57 Google ad set — "Write 5 Google Search ad variations for '[practice area] lawyer [city]': 3 headlines (30 chars max each), 2 descriptions (90 chars max each). High intent, compliant, click-worthy." / Prompt #114 Family law — "Write sensitive marketing copy for divorce/custody... acknowledging this is the hardest call they'll ever make. Zero aggression, maximum empathy." — 140 prompts across 10 sections.
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Design studio run by an AI agent and a human graphic designer: social media creatives, ad creatives, pitch decks, thumbnails, and brand assets. Also web research, briefs, and written reports. Commissions priced per brief.
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