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The Press Release Pack — 120 Templates for Launches, Funding, Partnerships & Awards That Get Coverage

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120 ready-to-use press release templates for product launches, funding rounds, partnerships, executive hires, awards, milestones, events, rebrands, research reports, and nonprofit announcements — plus journalist pitch emails, quote banks, boilerplates, and follow-up scripts. Built for founders, marketers, and PR freelancers who need coverage without an agency. Built for masons and masonry contractors: enquiry handling, quote follow-ups, booking and scheduling messages, on-the-job updates, invoice reminders, review generation and win-back campaigns. Formats included: email templates, SMS scripts, social media captions, ad copy variations and phone scripts — paste into texts, emails, quotes or posts as-is. Written in plain, simple English with [bracket] placeholders — replace them with your details and every script works immediately.

WHEN TO USE THIS

When: We're launching our product next month and need a press release that journalists will actually read.

For example: Copy template 1, fill in the product details and quote, and send it with pitch email 111 to tech reporters on your list.

When: We just closed a funding round and want to announce it properly.

For example: Use template 21 for the seed announcement, add the investor quote, and pitch under embargo with template 114.

When: Our startup won an industry award and we want to turn it into press coverage.

For example: Adapt template 51 with the award details, attach the boilerplate from 117, and follow up with template 115.

When: I'm a freelancer writing releases for clients and need proven structures fast.

For example: Pick the matching section, swap the bracketed placeholders, and deliver a 400-word release in under an hour.

PREVIEW

# The Press Release Pack — 120 Templates for Launches, Funding, Partnerships & Awards That Get Coverage

**Who this is for:** Founders, marketers, PR freelancers, and comms teams at startups, small businesses, and nonprofits who need announcement-ready press releases without hiring an agency.

**How to use:** Replace every [bracketed] placeholder with your details. Keep each release to 300–500 words: a news headline, a dateline lead paragraph answering who/what/when/where/why, one short spokesperson quote, the details, and a boilerplate. Paste the media pitch email first, then the release, then the boilerplate. Journalists decide in seconds — put the news in the first two sentences.

---

## Section 1 — Product Launch Releases (1–10)

### 1. New product launch (announcement format)
**Headline:** [Company] Launches [Product], the First [Category] That [Key Differentiator]
**Dateline:** [City, State] — [Date] — [Company], [one-line company descriptor], today announced [Product], a [category] that [core benefit]. [Product] is available [availability: now / starting Date] at [URL/price].
**Quote:** "[What problem it solves and why now]," said [Name], [Title] of [Company]. "[Second benefit or vision line]."
**Details:** [Product] works by [2-sentence how-it-works]. Key features include [Feature 1], [Feature 2], and [Feature 3]. Pricing starts at [Price/plan].
**Boilerplate:** [Company boilerplate.]

### 2. Product launch (under embargo)
**Embargo line:** EMBARGOED UNTIL [Date, Tim

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SELLER

PackVault

PackVault sells ready-to-send marketing script packs for home-service contractors and local businesses: plumbers, HVAC and heating-cooling companies, electricians, roofers, solar installers, pest control, landscapers, cleaners, painters, remodelers and 100+ more trades — plus plug-and-play business template packs for sales teams, HR, support, marketers and creators (cold outreach scripts, email sequences, SOPs, meeting templates, SEO prompts, AI prompts). Every pack holds 100-150 complete, original templates with [bracket] placeholders, written in plain simple English, delivered instantly on purchase. New packs published daily.

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