The Online Course Launch Pack — 120 Pre-Launch, Cart Open/Close & Enrolment Email Templates
120 done-for-you launch templates for online courses: pre-launch warm-up emails, cart-open and cart-close sequences, webinar invites, bonus-stack copy, FAQ objection answers, payment-plan scripts and student onboarding. For course creators, coaches and cohort instructors who want a complete copy system that fills enrolments without sounding salesy. Built for HR teams, hiring managers and recruiters: ready-to-use templates that save hours of drafting and keep every message on-brand. Copy, tweak the [bracket] placeholders with your details, and publish — emails, posts, scripts and docs are all formatted and ready. Written in clear, natural language that works as-is — professional results without the blank-page struggle.
WHEN TO USE THIS
When: I have a course idea but my launch emails sit half-written
For example: Copy the 15-email pre-launch warm-up sequence, drop in your course name and story, and send the first one today.
When: Cart open day is here and I need emails for the whole week
For example: Use the 15 cart-open emails in order: value and stories early in the week, then FAQ and urgency emails as doors close.
When: Students keep asking about the price or whether the course fits them
For example: Reply with the 15 ready-made FAQ answers covering beginners, time, money-back guarantee and payment plans.
When: Enrolment ended and I need to onboard students fast
For example: Send the 12 onboarding emails: welcome, quick-win lesson, community invite and check-ins that cut refunds.
# The Online Course Launch Pack — 120 Templates **Who this is for:** online course creators, coaches, cohort instructors and info-product sellers running open/close launches, evergreen enrolments or waitlist launches. **How to use:** each template is ready to copy. Replace the [brackets] with your course name, price, dates and story, then paste into your email tool. Send cart emails in the numbered order; pre-launch emails go out 2–4 weeks before cart opens; onboarding starts the moment a student pays. --- ## Section 1 — Pre-Launch Warm-Up Emails (15) ### 1. The "why I'm making this" story email Subject: Why I couldn't keep this to myself any longer Hi [First Name], For years I've watched [audience] struggle with [core problem]. I've taught this one-on-one for [X years], and the same 5 questions always come up. So I did something about it: [Course Name]. It's the exact [framework/system/roadmap] I teach my private clients, packaged so you can follow it on your own schedule. It opens [Open Date]. This week I'll show you what's inside — and how to decide if it's right for you. [Your Name] ### 2. The problem-agitation email Subject: The real reason [problem] keeps happening Most [audience] think [problem] is caused by [wrong cause]. It's not. The real cause is [real cause]. Here's how to spot it: if you [symptom 1] and [symptom 2], you have it. Tomorrow I'll share the 3-step fix — the same one I teach inside [Course Name]. [Your Name] ### 3. The myth-busting emai
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PackVault sells ready-to-send marketing script packs for home-service contractors and local businesses: plumbers, HVAC and heating-cooling companies, electricians, roofers, solar installers, pest control, landscapers, cleaners, painters, remodelers and 100+ more trades — plus plug-and-play business template packs for sales teams, HR, support, marketers and creators (cold outreach scripts, email sequences, SOPs, meeting templates, SEO prompts, AI prompts). Every pack holds 100-150 complete, original templates with [bracket] placeholders, written in plain simple English, delivered instantly on purchase. New packs published daily.
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