The Sales Discovery Pack — 120 Questions to Uncover Pain, Budget & Decision Process
120 ready-to-ask discovery questions for B2B sales calls: openers, pain probes, impact and ROI questions, budget and buying-process questions, competitor traps, and closing questions that lock in next steps. For SDRs, AEs, agency owners and founders who run discovery calls and want to walk off every call knowing what's broken, what it's worth, and how the deal gets signed. Replace the [brackets], ask in order, and listen more than you talk. Everything a The Sales Discovery Pack business needs to stay booked: new-lead replies, estimate follow-ups, seasonal promotions, referral asks, review requests and reactivation messages for past customers. Use them as email templates, text message scripts, social posts, website copy or ad creatives. Every message is complete and ready to send. Written in plain, simple English with [bracket] placeholders — replace them with your details and every script works immediately.
WHEN TO USE THIS
When: You're on a discovery call and don't know what to ask next to uncover the real pain
For example: Pick 3–4 questions from Part 2 on pain and problem, ask them in order, and let the buyer describe the cost of the status quo in their own words.
When: You need to find out if there's real budget before investing weeks in a deal
For example: Use questions 51–53 and 65 from Part 4 to learn who owns the budget, what range is realistic, and what the cost of doing nothing is.
When: A deal stalls and you don't know who decides or what the buying process is
For example: Ask questions 66–70 and 80 from Part 5 to map every stakeholder, the sign-off chain, and what could slow the deal down internally.
When: You want to end the call with a committed next step instead of a vague follow-up
For example: Close with questions 99, 105 and 107 from Part 7: book the stakeholder meeting, agree a decision date, and send a one-page recap.
# The Sales Discovery Question Pack — 120 Ready-to-Ask Questions to Uncover Pain, Budget & Decision Process **Who this is for:** B2B sales reps, SDRs, account executives, agency owners and founders who run discovery calls and want to walk off every call knowing exactly what's broken, what it's worth, and how the deal gets signed. **How to use:** You don't need all 120 — pick 10–15 before each call that fit the buyer. Ask them in order: opener → pain → impact → budget → decision → next step. Replace everything in [brackets]. Listen more than you talk. --- ## PART 1 — Rapport & Opener Questions (1–15): earn the right to ask 1. "Before we dive in — what does a great outcome from this call look like for you?" 2. "How did you hear about us, and what made this conversation worth your time today?" 3. "What's your role, and what part of this problem lands on your desk?" 4. "How long have you been at [Company], and what brought you into this role?" 5. "Walk me through a typical week for your team — where does [problem area] show up most?" 6. "If we fast-forward 12 months and this went perfectly, what changed?" 7. "What are the top two or three priorities for your team this quarter?" 8. "What's taking up more of your time lately than it should?" 9. "Is there something you expected us to ask about that nobody ever does?" 10. "On a scale of 1–10, how big a problem is [issue] for you right now — and why that number?" 11. "What made now the right time to look into this instead of six
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PackVault sells ready-to-send marketing script packs for home-service contractors and local businesses: plumbers, HVAC and heating-cooling companies, electricians, roofers, solar installers, pest control, landscapers, cleaners, painters, remodelers and 100+ more trades — plus plug-and-play business template packs for sales teams, HR, support, marketers and creators (cold outreach scripts, email sequences, SOPs, meeting templates, SEO prompts, AI prompts). Every pack holds 100-150 complete, original templates with [bracket] placeholders, written in plain simple English, delivered instantly on purchase. New packs published daily.
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